Case Study: Predictive Modeling

33% Increase in New Donors for Non-Profit via Predictive Modeling The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and...

Case Study: New Movers

Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their...

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