Customer Modeling Leads to Over $66k in Sales

California Chinese Health Plan has served individuals, families, and companies in the Bay Area since 1986. In addition, they’ve received a 4.5 our of 5 stars by CMS in 2019 for their quality service offered of qualified Medicare members.

Their commitment to excellence is evident by their member base of 21,000 or top of the 10,000+ medicare members.

The quality of the customer list is such a critical factor in any direct mail campaign.

Propelo Media provided a sophisticated and data-driven approach to developing a prospect customer list for our first direct marketing project together that we knew exactly who to partner with on our next one.

Summer Erickson
Director of Marketing
Galileo
SummerErickson
Summer Erickson
Director of Marketing
Galileo

CLIENT PROBLEM

Though Galileo’s award winning camps are wildly popular, and in turn see a high amount of repeat campers, there is an age restriction which means they constantly battle attrition. They were looking for an effective way to raise awareness and bring new campers in.

SOLUTIONS

We began by analyzing their existing customer base using our ResponseLift modeling to identify key attributes to build a better performing prospect file.

The summer camp marketing campaign was comprised of a full-color jumbo postcard delivered to 9 different markets they service.

To increase performance of the direct mail piece we included an omni-channel marketing array of emails, social media and digital ads. The omni-channel addition dramatically increased the performance of the postcard.

RESULTS

7.8x

REVENUE

NEW CAMPERS

OMNI-CHANNEL BOOST

• Omni-channel increase in members vs. single channel control group

IMPRESSION INCREASE

• Omni-Channel Boost
• 95,555 omni impressions vs.
• 6,133 direct mail only (control)

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